Welcome to the third edition of Responding Rapidly.  

If there’s one word to summarize this year, it’s “complexity.” With rapid and unforeseen social, political, economic and technological developments, consumers’ lives have become increasingly complex. And so has marketing to them. 

We started 2023 in a global state of fascination with Artificial Intelligence, sparked by the late 2022 release of ChatGPT from OpenAI. Generative AI has spurred practically every industry to re-assess the role of technology on its future. Marketers everywhere began to dream up new possibilities with data and automation, and some turned their dreams into reality with promising applications of AI on everyday tasks like reporting and predictive modeling. Together, we entered the era of augmentation, where the craft of marketing is enhanced with this new superpower.  

In this year’s edition of ‘Responding Rapidly,’ we’ve summarized the greatest developments of 2023 and invite you to dive deep on the effects and potential implications for the year ahead.  

To read the full report, download your free digital copy today and learn more.